My name is Tanya Zyabkina, and I am the founder and Principal at Probabilistically. My goal is to help companies like yours make better decisions based on data, not dazzle you with fancy buzzwords.
My experience comes from leading the analytics function for Fortune 500 companies in the retail and telecom industries. I have a unique understanding of how difficult it is to implement analytical solutions in practice, and I will be your ally in the journey to better decisions.
My passion is building effective and efficient analytics solutions by identifying high leverage projects that increase sales, reduce costs, or improve operations.
I received my MBA from the Ohio State University and Master’s in Economics degree from Novosibirsk State University. My most recent formal education was a Graduate Certificate in Data Science from Harvard University Extension School.
A transplant from Siberia to the Midwest, I reside in Columbus, Ohio with my family, and I find Ohio winters a bit too warm for my taste.
I write about analytics on my personal website zyabkina.com.
If we are not yet connected on LinkedIn, send me an invitation, and we can talk about all things data and analytics.
Areas of Expertise
Subscriber and Retention Analytics
Don't fall into the trap of targeting the wrong subscribers for retention. Create better programs based on years of insights from a leading US telecom provider.
Marketing ROI Measurement
From experiments to Marketing Mix Modeling, there are many ways to assess the true incremental sales driven by your Marketing.
AI Applications
AI does not have to be confusing. Simple AI applications can boil your unstructured data down to easy to process bits. Take the first step, and add value to your business.
Pricing Analytics
From promotions to price increases, from one time purchases to subscriptions, our expertise will guide you through measuring the impact of pricing changes on your sales and revenue.