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UA or GA4 on Your Website?

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Is it Universal Analytics or GA4 of Your Website? In June 2023, Google added summport of Google Analytics data collection usging Universal Analytics code snippet. It automatically created GA4 properties to collect that data. If you have a single UA tag snippet installed on your site, and don’t recall creating a GA4 property, you are … Read more

GA4 Migration Guide

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Set up GA4 on Your Website In this article, I explain how to create a Google Analytics 4 (GA4) property and capture your traffic data by installing a GTAG or GTM code snippet on your website for the most common installation scenarios. To determine whether you need GTAG or GTM, refer to my comparison. Before … Read more