Tanya Zyabkina

Marketing Optimization Guide Marketing optimization is the process of reallocating the marketing budget to drive more profit by investing in highly effective media and cutting the least effective media channels.  Based on my 15+ years of experience in Marketing Analytics, I can attest that it is possible to optimize marketing budgets and cut significant amounts … Read more

Net Promoter Score Insider Guide: NPS Secrets and Best Practices After being introduced in 2003 by Fred Reichheld in Harvard Business Review, the Net Promoter Score (NPS) took the business world by the storm. Today, two-thirds of large companies track and report their Net Promoter Score, and I was one of the people who set … Read more