Featured Insights
Today, two-thirds of large companies track and report their Net Promoter Score.
My experience covers NPS and customer satisfaction tracking for two Fortune 500 consumer companies in the retail and telecommunication industries. In this article, I share my direct and intimate knowledge of the data and speak honestly about NPS and how to use it as a corporate practitioner.
The first step is measuring the effectiveness of marketing and advertising. There are two common approaches to solve the effectiveness puzzle.
One is more traditional, by tying sales transactions to the media that brought them through direct response or tracking, and the other is an analytical method of estimating incremental sales driven by the medial through experimentation or modeling.
Bad data is everywhere. Whether it comes from a bad source, formatted incorrectly, or the analysis is biased, people and organizations end up making bad decisions because of bad data.
In this article I will talk about and give examples of:
- Signs you have bad data floating around your organization.
- Reasons why misleading data and analytics are produced and consumed by companies.
- How organizations can fix their data and analytics and get better value out of them.
Practical Guides
Universal Analytics is going away in July 2023, yet over 65% of websites have not switched to Google Analytics 4 as of December 2022.
What do you need to do to switch to GA4? Read my detailed instructions on how to switch.
Google Analytics 4 is an event-based tracking solution, however, it does not require GTM to work. You can install a simple GTAG, much similar to a Universal Analytics tag, and get all of the advantages of GA4 with little effort.
These instructions were written specifically for website administrators who do no want an easy setup.
Should you use a more powerful GTM for your GA4 installation or opt for a simple GTAG?
This article compares the functionality of both tagging solutions so you can decide which one is a better fit for your website.